Footwear Franchise Business In India

Indian leather industry is the core strength of the Indian footwear industry. It is the engine of growth for the entire Indian leather industry and India is the second largest global producer of footwear after China.

India produces nearly 300 crore pairs of footwear annually, exports over 10% and accounts for about 15% of annual global footwear production which is over 2,000 crore, according to a study titled 'Indian Footwear Industry: An Analysis'.

Footwear manuacturer support to their franchise network in India

a) Retail local presence :  As a footwear manufacturer and with a policy to expand it marketing network by allocating its franchise network in various cities. Companies partner with thier local franchise and provide all inventory support to reduce their interest burden.  With commercial rents increasing in last few years, capital required for expansions was a bottleneck. various incentive schemes are offered by footwear manufacturer to reduce the financial burden on their local retail store footwear manufacturer.

b) Latest fashion trends:   Footwear manufacturered are with the latest fashion trend in the market which helps in fast moving inventory of the local footwear retail store franchise for a better fund management with footwear stocks.

c) Brand Building:   AS a professional manufacturing unit and with vast marketing experiance , the foorwear manufacturers provide all the product branding which is not possible by local retail store since they may completely  lack brand building experience which is supported by the manufacturer to their retail store in the local. 

Leather footwear exported from India are dress shoes, casuals, moccasins, sport shoes, horrachies, sandals, ballerinas, boots.

Non-leather footwear exported from India are Shoes, Sandals and Chappals made of rubber, plastic, P.V.C. and other materials.

The leather footwear industry is seeing a compound annual growth rate (CAGR) of about 15%, the Indian footwear industry is likely to reach about Rs 38,700 crore by 2015 from the current level of about Rs 22,000 crore, according to industry chamber Assocham.This compunt growth in the footwear industries have initiated various inventors to invest as a franshise for footwear both leather and non leather footwear

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The overall share of organised retail is 20 per cent and is expected to reach 25-30 per cent by 2015. Urban India is estimated to contribute 70 per cent to the overall footwear market in FY 2011. Exclusive-brand outlets account for over 50 per cent of the footwear market followed by multi-brand outlets at 28 per cent.

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